Rolex and the art of cinema have historically had an inseparable relationship. Over the past few decades, Rolex watches have been featured in films by directors for their quality: they stand for rugged precision and the relentless pursuit of perfection. They are vivid and powerful images on the wrists of movie characters. Today, Rolex tells different stories in the most sophisticated way possible. By actively working closely with the industry, the brand is committed to supporting the arts and preserving the history of cinema, while recognizing outstanding artists and institutions that push the boundaries of the art of filmmaking and inspire the industry to move forward.
- Rolex watch continues to live up to its artistic commitment to supporting the art of cinema to achieve lasting excellence. Rolex has been actively engaged in long-standing and close relationships with artists and institutions that uphold excellence, a brand philosophy espoused by Rolex founder Hans Wilsdorf. Since 2017, Rolex has become the ExclusiveWatch of the Academy of Motion Picture Arts and Sciences, the sponsor of the Oscars®. He is also an honorary sponsor of the film industry's most prestigious award, the Academy Awards. In 2018, Rolex sponsored the Governors Awards in recognition of lifetime achievement in the film industry. Since 2016, Rolex has also been responsible for the design and hospitality of the Greenroom at the Dolby Theatre®. This year, Rolex has prepared a Marine theme, in response to Rolex's Perpetual Planet. The brand can protect the environment more effectively by working with people, institutions and organizations that are committed to exploring and protecting the environment.
They are also passing on their life wisdom to a new generation of filmmakers. This year's Academy Awards will feature a labor .In which the four directors will speak to young filmmakers, encouraging them to believe in their unique power as storytellers. Kathryn Bigelow said: "Use your gifts to make a difference across the most creative boundaries of imagination." Alejandro Gonzalez Inarritu said: "When you explore and share your personal experiences through video, you share with the world something mysterious that can only be understood and cannot be explained. Go beyond reason and follow your instincts."